In order to properly promote your Ag business, you need to stay on top of the latest digital marketing trends. Digital and online marketing offers a number of benefits to conventional marketing, and with more people on the internet than ever before you’ll want to take advantage of this new technology.
With that said, here are the top 10 digital marketing trendsthat Ag businesses should be aware of in 2019.
Programmatic Advertising for Ag
There are a number of benefits to online advertising, and one of the biggest is the way in which you can target potential customers. This is where programmatic advertising comes in.
With this technology, you can make sure your ads are only displayed to your target audience. This includes people who have visited your website before, or people who have expressed interest in other Ag products and services.
This type of advertising is much more efficient than conventional online ads and should definitely be a part of your ag marketing plan.
Google Speed Update
The speed of your website has never been more important. People are more impatient than ever, and if your website doesn’t load fast enough, they’ll leave and find one of your competitors.
Google has recognized this and updated its algorithm to include site speed. That means that if your website is slow, you’ll have a tough time ranking highly on Google. Because of this update, making sure your website is as quick as possible is a huge digital marketing trend in 2019.
High-Quality Content for your Ag Site
Gone are the days where poor content can rank highly on Google. The search engine is more concerned than ever about making sure it only ranks the very best content.
If you want to rank your Ag business highly on Google, you need to make sure you have quality content. This can include blogs about industry trends, Ag product reviews, and video tutorials about how to use your products.
When developing your agriculture marketing planfor 2019, make sure to brainstorm content ideas for your website that you can post throughout the year.
Native Advertising for Ag
Earlier we talked about how you can better target people with programmatic ads. Another digital marketing trendis native advertising, which is advertising that matches the look and feel of the platform in which they appear.
These are essentially ads that look more like content, rather than advertising, which makes internet users much more likely to interact with them. When combined with the right targeting, these types of ads can be extremely effective.
Video for Your Ag Site
Video might just be the biggest digital marketing trend there is right now. This is easily the number one medium for content in 2019, and it’s only getting bigger.
Whether you’re creating content for your website, social media, or advertising, video needs to be part of your Ag marketing plan. Videos regularly produce more engagement and views than other entertainment forms, so include it as much as you can in your content creation process.
Facebook Has Peaked, But it’s Still Important
When you discuss digital marketing trends with industry experts, many people will talk about how Facebook is declining and isn’t as important as it used to be.
While it’s true that there are now many other social media platforms that are growing more rapidly, Facebook still has the largest active user base by a large margin. And for Ag dealers, Facebook is still extremely important. It has the largest percentage of users over 40, making it a better place to promote your business than some of the newer networks that skew much younger.
So, don’t listen to people who say that Facebook is dying. The platform is definitely still something you should include in your agriculture marketingplan for 2019.
More Personalized Emails
The generic marketing emails that companies used to send out just don’t work anymore. If you regularly send out emails to your subscriber list, you need to add a more personalized touch.
This starts by including the person’s name at the top of the email. From there, you’ll also want to segment your subscribers based on various data so you can deliver more targeted content to them.
If you send a lot of emails this is definitely something that needs to be added to your ag marketingplan.
Voice search used to be a bit of a gimmick, but it’s actually starting to catch on. More and more people are using voice technology to search for items online, so you need to adapt.
To do this, you’ll want to think about writing your meta titles and descriptions in the way that people might say them out loud. By doing this, you’ll have a better chance of showing up in voice searches.
This is a digital marketing trend that has really been growing in popularity. More and more businesses are reaching out to influencers with large followings to promote their products, and it’s proving to be an extremely successful strategy.
So, how can Ag dealers take advantage of this? Search online for bloggers, social media users, and video creators with large followings in the Ag industry and approach them about potentially reviewing or promoting your products. Smaller influencers might do it for little or no money, while larger influencer may request a fee for their services.
A lot of businesses are running into issues when they try to move their website to a new developer or platform. Times and technology change and you need to make sure your website can be transported to various developers and platforms as your needs evolve.
This is why transportable websites are such a big digital marketing trend in 2019. If you’re building a new website, or having an old one redesigned, ensure that it’s transportable.
There was a lot of information discussed here, but if you can master most or even some of these technologies and trends, you’ll likely be able to stay ahead of your competitors.
If you have questions about your digital marketing, we’re here to help. i3 Digital Marketing has helped a number of Ag companies just like yours achieve success, and we’d love to do the same for you.