Plant19 is upon us
Plant19 is upon us. While winter storms in the upper Midwest have delayed planting season for some, what does this mean for you?
Well, let’s be straightforward. Plant19 is a hectic time where your year’s goals begin. Rows upon rows need to be seeded. New farmhands come on for the season. You might even have to wrangle your kids into pitching in on the easier labor.
But, what happens afterward? You pay a wholesaler to ship it from your farm, then eat more costs. The numbers never seem right, and you’re left wondering how to make it better the next year. Then, the cycle repeats and repeats until it’s time to give the farm to your kids.
The Good news is…
Since you’re reading this at i3, you’ve already taken your first big step into making a change. The digital world has officially laid claim to the Agriculture industry. As a modern farmer, you’re handy with a smartphone and GPS. You might be asking what else do you have to learn?
Don’t think of it as getting a second education. Think of it as mastering a craft. Many farmers woodwork, learn to auction or learn various other jobs on the farmer. Consider digital marketing know-how a new angle of the business regimen.
Farming requires more than planting. You must plan for various events to come across the summer and fall. The same extends to Ag Marketing. After all, we’re both trying to meet and appease customers at a central commercial location. In our case, it’s Google.
Don’t let the concerns of Plant19 fall into Plant20
Google gets a bad reputation for being this imposing entity that exists to dominate online business. But, that’s incredibly off-point. Google is a platform that allows consumers to search and shift the way that information is offered. How is that? Well, it’s because they tell Google what information is more relevant than others.
A farmer doesn’t need to know how to farm squash, if they’re solely producing corn and soybeans. It’s a neat side-issue, but it’s not relevant for that farmer’s efforts. The same applies to when customers search for your Ag business and its wares.
What might seem sensible to most will often become entrenched in a sea of marketing practices. That’s why when you enlist i3, we engage you as a partner. Your Ag know-how along with our ability to craft best results on Google, produces the healthiest of partnerships.
Plant19 is a lengthy period and you’ll have time to think about these kinds of questions. We ask that when you get stuck on a topic, go online and browse the i3 website. We have blogged answers and an active chat line for you to reach out. Don’t let the concerns of Plant19 fall into Plant20 and beyond.
Solve your online business concerns and begin planting a new online business strategy today.