Geotargeting is the combined efforts of our data scientists, geospatial analysts and software engineers. Often called the Secret Sauce of the i3 package, it’s a unique platform that allows us to outperform the competition. But, how can that be possible?
By utilizing Farm Market ID, i3 can create programmatic strategies that allow for next-level hands-on management. That’s human touch level campaign strategy that can find your consumers where they live. Whether that is targeting cell phones of farmers in the field or capturing attention on a Farming subreddit, Geotargeting puts i3 in the middle of it.
Proximity to specific events and addresses drives geotargeting/geofencing. Basically, we’re trying to call out to engaged consumers and direct them to an action. Working together with our other services provides clients with an active audience and weeds out the disinterested.