At i3 Digital Agency, we get several questions from concerned readers and related site visitors. When a new site is launched, emotions are high and people will often find themselves at a loss for direct questions. A day or two passes and they suddenly have an armada of questions. The most recurring one is how do you promote newer/under-visited pages on your site.
While i3 recommends a successful deployment of SEO, there is something you can do now. Preemptively, study your site’s analytics and take notice of the pages that aren’t getting the traffic you want to see. Begin linking them to other pages that tend to be audience favorites. You won’t get 1:1 crossover, but you can increase the chances of indexing and providing customers with more information.
That’s what I call a win/win in the battle to promote pages. But, what are the pages that need help when you’re trying to establish a marketing strategy? Well, they tend to be the pages that naturally don’t attract the most followers. Look below for some specialized content we feature on our site. They have their own audiences, but aren’t specifically general.
From our examples, identify the similar pages on your website.