The modern Digital Marketing efforts of most companies often fall short. That’s to be expected, as digital marketing isn’t your job; it’s our job. We want you to sell and make a profit. But, i3 is also dedicated to providing a Digital Marketing education.
It’s 2019 and the days of people fearing computers are over. Now, we need to see more businesses engaging in theory and practice. Some of you will have heard of SEO and Web Design. But, what do they mean to a 900 head cattle farm in South Dakota?
Now is the time for the abstract to become real. Think of search engine optimization as well-realized word of mouth. It involves establishing who you are as a business. From there, it’s making sure that all parties are informed about how to reach you.
Web design? Well, that’s nothing more than making sure your products are polished and ready to be shown to the world. So many businesses separate the real and digital worlds, but those worlds are completely interconnected. The website we design for you is, in essence, a digital storefront.
What matters in terms of digital marketing begins with your commercial wants. It ends with our technical knowledge. No successful online business is realized without multiple stakeholders collaborating. Below are some digital marketing terms grounded into real world concepts to help you become a knowledgeable collaborator.
Pay Per Click is the little brother of SEO. While important, the cost of engaging a campaign often seems intimidating. However, when working with high value keywords discovered in SEO, it’s the final punch of successful digital marketing.
Can you imagine being able to sell a product to a targeted group of people? Now you can. Geotargeting highlights people based on zip code, state, regional concerns, IP address and a variety of criteria. Forget the old days of junk mail blasts; geotargeting hones in on the groups of people you want to visit and spend.
The act of Remarketing also goes by behavioral retargeting. Remarketing targets consumers who might be interested in you. Sometimes, these people don’t even click on your site, but they make a series of actions that should bring them to you. Different digital agencies will call the term different things, but it means the same in any language.
Search Engine Marketing is the combined efforts of SEO and PPC. A field unto itself, SEM is when effective SEO meets disciplined PPC to maximize your ROI. Smart people using smart money to achieve big goals.
Wouldn’t it be cool to reach a specific customer on ideal terms? Working with similar principles to geotargeting, geofencing lets you target a specific user’s phone. Imagine having a client that’s out of reach by normal means. You can now directly show him areas of interest while he is in close proximity and ready to buy.
The core tenet of SEO goes far deeper than a base analogy. Whether it’s on-site, off-site or local, optimization touches every aspect of the Internet. The i3 toolbox deploys a variety of services that break down raw site data and gives our Specialist team the ability to reach out and effectively rework your site to be more competitive on Google.
With these terms under your hat and a goal in mind, feel free to reach out to your digital marketing friends at i3. What seems scary now will become second nature. Our team is here to deliver you into a much brighter fiscal future. Let our team alleviate your team’s concerns.