Use the following best practices to create digital campaign assets to successfully promote your product or service.Display advertising can be great for direct response campaigns designed to drive website traffic or a specific action on your site, like an email signup or coupon download. And, ... Read More about Call to Action: 4 Best Ways to Success
If this was your company’s tagline, I'd like to speak with you.When you have kids, you end up watching a lot of kids’ television and the myriad advertisements that come with it. There’s a particular commercial I see a lot, and it has a particular tagline that I just can’t stand. It’s a ... Read More about Do Nothing Before You Read This Tagline Blog
If you manage or own a business, you can teach yourself to turn a phrase and make some of your own in-store POP materials. Allow me to illustrate:Sometimes all it takes to create clever signage is a simple rhyme.let's begin Cornering the market on advertisingFor example, let’s say you’re ... Read More about Advertising agencies don’t own marketing word play.
By going out on a limb and avoiding the obvious with your advertising you can make a big difference in retention, plus set your store apart from competitors.You see, nothing builds brands quite like “cool.” How am I defining cool? In this case, “cool” is a concoction of smart/clever ... Read More about Giving Thanks to Advertising
Your online business’s click-through rate is terrible.Did I strike a nerve? Well, if you had a click-through rate (CTR) that was thriving, then you wouldn’t have clicked. But, you’re here. All the while wondering 1 of 2 possible things: how can I make my click-through rate better and/or what’s a ... Read More about Click-Through to Better Results