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4 Ways to Reach B2B Customers Through Local SEO

Is your business looking to increase its reach with local customers? Do you feel like your products and services are not as visible as they should be?

If you answered yes, you need to consider local SEO for your business. This can increase your rankings on search engines such as Google and Bing, and allow your customers to find you faster and easier.

According to a report by Brafton, as many as 94 percent of B2B buyers do research online before they make a purchasing decision. The best way to get in front of these people is by using local SEO. By using a calculated strategy that considers Google’s algorithms, you can appear on the first page for a local search by your customers.

Use these B2B local SEO strategies to help your business improve its visibility with the customers located in your vicinity.

Claim Your Business Review Pages

Whether you’re looking to reach customers that are within your city or a nearby state, you need to take the time to complete your business review pages all over the internet. Sites such as Google My Business, Yelp, Bing Places, and Facebook need to be filled out for your business in their entirety in order to improve your local search rankings.

Google My Business is the most important one, as this will tell Google what your business does and where it’s located. But for the best results fill out as many sites as you can.

List Your Company in Online Directories

Directories are an ideal place to increase your influence across the internet. Apply to have your business listed on as many relevant directories as possible.

Not only does this provide another place where potential customers will be able to find you, but it also helps search engines confirm your business information, which will improve your local search rankings. This is why when listing your business in a directory, you need to keep your information consistent across the board.

Get Authoritative Links

Joining forces with authoritative sites can allow you to direct local traffic to your website. By having a link directly to your site from another site that is well-known or highly regarded you can significantly increase the potential for new customers to find your business. Authoritative links can help increase your local search rankings as well as drive traffic from the authoritative site to your own.

Optimize Your Website for Mobile

According to a report by Search Engine Land, as many as 50 percent of mobile users prefer a mobile browser to a mobile app. So, adding mobile optimization to your website is a key advantage you can have over your competitors. This will ensure that when B2B buyers find you through a local search your site is easy to navigate.


With local search results more important than ever, optimizing your website for local SEO can help you reach the customers that are most important to your business. This can help increase your revenue and allow you to garner those leads that your company needs to thrive.

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